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I’m going to let you in on a little secret.

Very few are doing it well.

You see, reviewing the work of others is something I do a lot. 

When clients share with me their website, marketing, proposals and internal comms, I get to see what’s happening ‘out there’, across all industries, functions and sizes of organisation. 

I have a front row seat to people’s best work.

And here’s what’s disappointing.

The intent is there. People want to...

A software firm increased email open rates by 20% and sales leads by 31% and a financial services training company increased engagement by 10%. 

How?

If you were one of 400 senior marketers at Intuit Mailchimp’s From Here:To There conference, you already know the answer.

In one case it had to do with adding CEO to the sender’s address and in another, a first name to the subject line.

If you are curious about what else I covered, marketing news site B&T have just...

You cannot NOT influence. 

I talk a lot about influencing skills and how to get customers and colleagues to take action, but here’s the funny thing.

You cannot NOT influence. You're already doing it.

In every interaction – every email, text, phone call, meeting or presentation, you are stimulating a reaction.

You are influencing your audience in some way.

So the question isn’t whether you are influencing, it’s whether you are influencing the desired...

Humans like knowing 2 things:

• What will happen. 
• Why it happened.

Both stem from control. We want to make sense of our world so it doesn’t seem chaotic.

In your business you will wonder:

• What will happen when we send this email out? Release this product? Raise my prices?

And later:

• Why didn’t people open our emails? Buy our products? Pay our prices?

Meanwhile, your customers will be thinking:

• What will happen when I click that button? Take that product...

The hidden secrets to TED talks that their founder, Chris Anderson, doesn't share.

That's what I want to share with you.

If you ever present, either from stage or to colleagues and customers, I think you'll find this helpful.

Chris gave a great TED talk on how to give a TED talk a few years ago. It's now been viewed almost 3 million times.

He seems so effortless in his delivery that I wanted to pull back the curtain and identify exactly what he was doing.

That's what I reveal in this...

Years ago I switched to a left-handed mouse. 

It occurred to me that using my right hand was inefficient: I'd have to stop writing or typing, move my hand to the mouse, click what I needed, and then return to the keyboard or pen. Meanwhile, my left hand sat idle.

We often do things because they seem natural or conventional. But in doing so, we miss other resources, opportunities, and answers.

This principle applies to understanding customer behaviour too. 

The prevailing...

Should you use emojis in business communications?

Yes, but only in a specific way . 

In this clip I explain new research on why emojis increase persuasion but only if you use them correctly.

This is a sample from Just Do This, my program that tells business owners exactly how to use behavioural science to get better results.

You get over 70 instructional videos, templates, scripts, a podcast and time every month with me. 

When it comes to behaviour, why guess when you can...

I’m sure you know all about scarcity – the principle that people are more likely to act when time or stock is limited.

That's the first behavioural technique editing software VEED have used in this screen:

They’ve included a countdown to create a sense of urgency to sign up.

Because…and here’s the important second bit…if I don’t, my video will be deleted!

And that’s the second psychological principle they’ve used here: Loss...

Cooking shows are seductive.

But they’re also a lie.

They don’t show you the preparation.

They don’t show you the cleanup.

Behavioural science can seem seductive, too.

You read a book or watch a clip and it seems so simple. Fast results! Easy fixes!

But try to do it yourself and suddenly reality dawns.

To really impact behaviour you can’t just throw some ingredients in a blender.

You need to go to cooking school.

Image by Mohamed Hassan from...

You are busy. I get it. 

Now you can get behavioural lessons wherever you are and whenever it suits!

I've turned core lessons from Just Do This into a podcast that can be listened to from your favourite podcasting app, like Apple and Google podcasts.

It's exclusive to Just Do This members as part of their membership - there's no extra cost.

Just another reason to join Just Do This.

Sill not sure? Have a look for yourself with free access for 24 hours...

Get...