Biggest misconception 

The biggest misconception about behavioural science?

That it’s discretionary.

I’ve heard it over the years - people telling me they couldn’t get funding for our project because it was deemed a discretionary expense.

That’s my fault.

I should have been more explicit.

Because what can be more essential than correctly influencing behaviour? 

If you look at the inefficiencies in any organisation, the reasons for frustration and burnout, there’s one common problem.

👉 It’s dealing with people. 

There’s not a job that cannot be done better without knowing and using behavioural science.

• In sales, it’s getting customers to buy sooner, buy more, and buy without discounting.
• In customer service, it’s placating and directing customers.
• In finance, it’s getting colleagues and suppliers to provide information and act on analysis.
• In marketing, it’s getting consumers to respond and more quickly to campaigns.
• In internal comms, it’s getting colleagues to engage with what’s going on.
• In HR, it’s being seen as a business partner, not the police.
• In IT, it’s getting employees to take tech security seriously.

…you get the drill.

Imagine, then, if each member of your team was equipped with a new level of influencing skills.

In a world where we need to do more with less, where it’s getting noisier and more cluttered, knowing how to influence yourself and others in the most effective way isn’t discretionary. 

👉 It’s essential.

Here's how to bring behavioural science to your organisation.