You're already doing it

You cannot NOT influence.

👇 👇👇

I talk a lot about influencing skills and how to get customers and colleagues to take action, but here’s the funny thing.

You cannot NOT influence. You're already doing it.

In every interaction – every email, text, phone call, meeting or presentation, you are stimulating a reaction.

You are influencing your audience in some way.

So the question isn’t whether you are influencing, it’s whether you are influencing the desired reaction?

👉 If customers or colleagues are ignoring your emails,

👉 If customers aren’t clicking your site or buying your pitch,

👉 If you find yourself getting frustrated that you aren’t getting a result for your hard work,

then it's time to change that, don't you think?