Front row seat to what's happening

 

I’m going to let you in on a little secret.

Very few are doing it well.

You see, reviewing the work of others is something I do a lot. 

When clients share with me their website, marketing, proposals and internal comms, I get to see what’s happening ‘out there’, across all industries, functions and sizes of organisation. 

I have a front row seat to people’s best work.

And here’s what’s disappointing.

The intent is there. People want to do great work. They may even think they are.

But for the work to be great, it needs to be effective.

And to be effective, it needs to influence desired behaviour.

So unless your web designer, marketer or comms specialist has training in behavioural science, all their work will be less effective than it should and can be.

Let’s fix that.