We like knowing 2 things
Jul 22, 2024
Humans like knowing 2 things:
- What will happen.
- Why it happened.
Both stem from control. We want to make sense of our world so it doesn’t seem chaotic.
In your business you will wonder:
- What will happen when we send this email out? Release this product? Raise my prices?
And later:
- Why didn’t people open our emails? Buy our products? Pay our prices?
Meanwhile, your customers will be thinking:
- What will happen when I click that button? Take that product home? Buy your services?
And then:
- Why didn’t I feel good about that website? Why did they ask me my birthdate? Why haven't I received anything yet?
In all honesty, that’s probably why I like behavioural science so much. I like reducing doubt so I can feel more assured in my decisions.
It helps me make sense of my world. It helps me run my business.
