Baking powder

I forgot to add a teaspoon of baking powder to a cake once.

What a mistake.

The cake failed to rise and had to be thrown out.

It’s remarkable that missing one tiny ingredient can make a huge difference to the outcome.

For over 15 years I was working in corporate roles without the ingredient I didn’t realise I needed. 

Behavioural science.

All those years, me and those around me were wasting time on initiatives that fell flat.

Because we didn’t properly understand human behaviour. 

We thought we did. But we didn’t really.

👉  Turns out that being human and influencing humans are different things.

You don’t have to make that same mistake.