Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
All Posts
The best way to follow up
Â
“As per my previous message.”
“Just wanted to follow up.”
“Checking in to see how things are going.”
Â
You’ve probably received, and ignored,...
The best way to introduce yourself
Â
We’re sitting around a table with people we don’t know.Â
There’s tension in the air because everyone knows what’s about to happen.
One by...
Overcoming status quo bias
Â
The one reason people don’t proceed? Status Quo Bias.
People are great at identifying the risks of proceeding, but not as good at identifying...
What not to work on
Â
Don’t work on something that will happen anyway.
That’s what prolific inventor and entrepreneur Danny Hillis says is the secret to his productivity.
 ...
Seeing red
Â
Placed before them, two glasses.Â
One containing white wine, the other, red.
Describe these wines, was the invitation put to the 54 wine experts....
Stars
Â
The light we see from the stars is from thousands, even millions, of years ago.
The answers you get from AI are likewise from...
Connection
Â
Today I am talking to 350 community, government and business leaders about behaviour.
But that’s not how this gig started.
The client was actually...
Holding attention
Â
There are three stages of attention: Get, Grow and Go.
Get is about attracting interest (watch a clip on that here).
Go is converting attention to action...
Buying behaviour
Â
Instead of focussing on buyer behaviour, focus on buying behaviour, instead.
Â
While buyer behaviour prompts you to consider the type of person you...
Don't ask for feedback
Â
Don't ask for feedback, do this instead...
Â
Research from Harvard Business School has found that people give better, more actionable insights when they...
Consistency is a problem
Â
Viewed from sea level, a mountain peak looks even more impressive🏔️.
Contrast does that.
Which is something to keep in mind when you are...
Forrest was wrong
Â
Forrest Gump famously said that life was like a box of chocolates - you never know what you’re gonna get.
But that’s not really...
