Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Give it a label
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If the Big 5 is a more robust and reliable measure of personality than tests like Myers-Briggs and DiSC, why doesn’t it get talked...
Bath time
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I haven’t had a bath for 6 months.Â
An ice bath, that is.Â
But it’s time.Â
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6 months ago I fractured my big...
Perspective
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Jerry Seinfeld joked that looking down, the only sensible conclusion aliens could come to is that dogs are in charge.
Why else would humans...
The Decoy Effect
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Why sell bad products?
Because you don’t expect them to sell at all.
This is the Decoy Effect, and it has big implications for...
3 little words
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Spot the difference...
Tik Tok tells me someone followed me.
Instgram tells me someone followed me from my reel.
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Which do you think...
A better answer
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Walking out after my presentation last week, I was asked the following by one of their team members:
How do you influence someone who...
The compromise effect
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Something weird happens when you give people three options instead of two.
In a classic 1992 study, Itamar Simonson and Amos Tversky asked people...
Making it worse
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When my van’s awning ripped, I knew I had a problem.
I was camped in outback South Australia, at the magnificent Rawnsley Park Station....
What people remember
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I thought it was just me.
When I’m trying to share something I’ve read or heard with friends, I get really fuzzy on specifics....
Ffffriction
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Motivation fails.
Friction prevails.
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It’s a good way to remember two uncomfortable truths about behaviour change.
Motivation isn’t stable and can’t be relied...
Following through
Part 8. Using a Mullet Meetings approach to improve meetings.
Welcome to our final Mullet Meeting instalment. So far we’ve covered seven sins when it...
Who is doing what?
Part 7. Using a Mullet Meetings approach to improve meetings.
In true Mullet Meeting fashion, you have an agenda that people gladly contribute to, people...
