Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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An inconvenient fruit
Australians aren’t eating enough pineapples.
Despite our population growing, sales of fresh pineapples are not.
Why?
“Growers fear the time it takes to cut...
Tension
To encourage action,
give them nothing to fear if they do change,
but something to fear if they don’t.
🌟 If...
Phantom obstacles
Monarch butterflies migrate thousands of kilometers each year from Canada to Mexico.
As they fly over Lake Superior, which straddles the Canada-US border, they...
Perceived vs Achieved
One of the criticisms of Simon Sinek’s book “Start With Why?” was that it could have been 100 pages shorter.
It’s the same with...
Sponge worthy
In “The Sponge”, episode 119 of Seinfeld, Elaine discovers her birth control device has ceased production. Her stockpile is running low, which means every...
Following up
“People don’t say yes or change their minds because you persist…it’s because something has changed.”
- Seth Godin
Following people up, whether that’s...
Resilience fatigue
I have “Resilience” fatigue, and have been trying to work out why.
Resilience as a topic is everywhere. TED talks, books, podcasts.
But by...
Cost of free
Something strange happened when the Victorian Government made camping in national and state parks free this summer. Campgrounds were booked out but sat largely...
SD trumps PD
“As the sociologist Brooke Harrington puts it, if there was an E = mc2 of social science, it would be SD > PD, ‘social...
Blatant self promotion
I try to steer clear of blatant self-promotion, but I'd love your help with something?
I've just updated my speaker showreel and would love...
Lifting heavy things
Lifting heavy things has taught me a couple of lessons 🏋♀️.
Form is vital
You need to pay attention to how you do...
Hooking people
There was something extra special about a Hook cartoon.
Appearing in Australian newspapers throughout the 1970’s and 80’s, Geoff (Jeff) Hook famously buried...
