Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Overcoming status quo bias
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The one reason people don’t proceed? Status Quo Bias.
People are great at identifying the risks of proceeding, but not as good at identifying...
What not to work on
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Don’t work on something that will happen anyway.
That’s what prolific inventor and entrepreneur Danny Hillis says is the secret to his productivity.
 ...
Seeing red
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Placed before them, two glasses.Â
One containing white wine, the other, red.
Describe these wines, was the invitation put to the 54 wine experts....
Stars
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The light we see from the stars is from thousands, even millions, of years ago.
The answers you get from AI are likewise from...
Connection
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Today I am talking to 350 community, government and business leaders about behaviour.
But that’s not how this gig started.
The client was actually...
Holding attention
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There are three stages of attention: Get, Grow and Go.
Get is about attracting interest (watch a clip on that here).
Go is converting attention to action...
Buying behaviour
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Instead of focussing on buyer behaviour, focus on buying behaviour, instead.
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While buyer behaviour prompts you to consider the type of person you...
Don't ask for feedback
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Don't ask for feedback, do this instead...
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Research from Harvard Business School has found that people give better, more actionable insights when they...
Consistency is a problem
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Viewed from sea level, a mountain peak looks even more impressive🏔️.
Contrast does that.
Which is something to keep in mind when you are...
Forrest was wrong
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Forrest Gump famously said that life was like a box of chocolates - you never know what you’re gonna get.
But that’s not really...
Always thus
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“The importance of making a living, the problem of getting from Monday to Friday so that one can enjoy the pleasures of the weekend,...
Grey gelato
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You can have any flavour of gelato as long as it’s grey.
Brazilian artist João Loureiro recently collaborated on his “Greyscale Edible” installation with...
