Why training fails to stick
“But I wasn’t properly trained!”
It’s a familiar excuse when people are found in breach of some sort of requirement.
- During Covid it was protective equipment protocols.
- In restaurants, food handling standards.
- In organisations, security or privacy regulations.
But what does properly trained actually mean?
To be properly trained means behaviour needs to change.
We need to influence people to do X instead of Y.
Yet most training programs are based on...
Cooking shows are a lie
Cooking shows are seductive.
But they’re also a lie.
They don’t show you the preparation.
They don’t show you the cleanup.
Behavioural science can seem seductive, too.
You read a book or watch a clip and it seems so simple. Fast results! Easy fixes!
But try to do it yourself and suddenly reality dawns.
To really impact behaviour you can’t just throw some ingredients in a blender.
You need to go to cooking school.
Image by Mohamed Hassan from...
How to be impossible to ignore
Bri shares her three top takeaways from Dr Carmen Simon's book, "Impossible to Ignore".
This is part of Bri's Book Bites YouTube series.
More about Carmen: https://corporatevisions.com/speakers/dr-carmen-simon/
