Cooking shows are a lie

Cooking shows are seductive.

But they’re also a lie.

They don’t show you the preparation.

They don’t show you the cleanup.

Behavioural science can seem seductive, too.

You read a book or watch a clip and it seems so simple. Fast results! Easy fixes!

But try to do it yourself and suddenly reality dawns.

To really impact behaviour you can’t just throw some ingredients in a blender.

You need to go to cooking school.

Image by Mohamed Hassan from Pixabay