Why training fails to stick
“But I wasn’t properly trained!”
It’s a familiar excuse when people are found in breach of some sort of requirement.
- During Covid it was protective equipment protocols.
- In restaurants, food handling standards.
- In organisations, security or privacy regulations.
But what does properly trained actually mean?
To be properly trained means behaviour needs to change.
We need to influence people to do X instead of Y.
Yet most training programs are based on...
The fundamental omission
What’s the most fundamental life skill that doesn't get formally taught?
Behaviour.
Would you like to change that?
In a few hours I'm taking to the stage at IntuitMailchimp's From Here: To There sold-out conference, sharing ideas with 400 marketers in how to solve the Click Conundrum.
Last week I spoke to around 60 web and user experience designers in an ASX 50 insurance company.
A few weeks before that I spoke with a sales and marketing leadership team from one of...
