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“But I wasn’t properly trained!”

It’s a familiar excuse when people are found in breach of some sort of requirement. 

• During Covid it was protective equipment protocols.
• In restaurants, food handling standards.
• In organisations, security or privacy regulations.

But what does properly trained actually mean?

To be properly trained means behaviour needs to change.

We need to influence people to do X instead of Y.

Yet most training programs are based on knowledge, not behaviour.

Have...

What’s the most fundamental life skill that doesn't get formally taught?

👉 Behaviour.

Would you like to change that?

In a few hours I'm taking to the stage at IntuitMailchimp's From Here: To There sold-out conference, sharing ideas with 400 marketers in how to solve the Click Conundrum. 

Last week I spoke to around 60 web and user experience designers in an ASX 50 insurance company.

A few weeks before that I spoke with a sales and marketing leadership team from one of Australia's largest...