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Should you include a human in your social media post or will it turn your customers off?

Including humans in your social media photos is a great way to engage your audience. However, it can also mean they pay more attention to the people than your product. For that reason, researchers⁽¹⁾ wanted to work out whether there’s a middle ground, where human presence is implied rather than explicit.

I call it the “Goldilooks effect”.

Humans good, faces bad

Humans are...

I forgot to add a teaspoon of baking powder to a cake once.

What a mistake.

The cake failed to rise and had to be thrown out.

It’s remarkable that missing one tiny ingredient can make a huge difference to the outcome.

For over 15 years I was working in corporate roles without the ingredient I didn’t realise I needed. 

Behavioural science.

All those years, me and those around me were wasting time on initiatives that fell flat.

Because we didn’t properly understand...

A weird thing happens when the hour mark gets close. We try harder.

And when prices change by as little as 1 cent? That impacts us, too.

In this video, I share secret thresholds that change behaviour, including how we exercise and what we spend. 

You'll find more on pricing psychology in my Just Do This program for small business.

I’m going to let you in on a little secret.

Very few are doing it well.

You see, reviewing the work of others is something I do a lot. 

When clients share with me their website, marketing, proposals and internal comms, I get to see what’s happening ‘out there’, across all industries, functions and sizes of organisation. 

I have a front row seat to people’s best work.

And here’s what’s disappointing.

The intent is there. People want to...

If a messy desk symbolises a messy mind, what does an empty desk symbolise?

It’s a quip attributed to Einstein, though there’s no proof he said it.

It’s a favourite of mine because my father was (is!) notorious for having a messy desk.

Regardless, I believe the state of my physical deskspace has an impact on my psychology.

So, as simple as the tips that follow may seem, they might just help you like they do me.

Feeling overwhelmed? Clear your physical desk space....

Is it better to direct your customers to call you or type a response?

While customers may have a preferred method of communicating with you, that should not be your only concern.

It turns out that how they engage with you, via text or voice, may impact their satisfaction with your services.  

Matching method to product type

It’s rare these days to visit a website that doesn’t have a chatbot.

While most of these conversational agents are text-based, improvements...

When you take a Peloton bike class you expend a lot of energy without actually going anywhere. 

That’s what a lot of work is.

Individuals exhausting themselves without really getting traction.

When you ride in a peloton out on the road, you and those around you move faster because you work collectively.

And the best bit? You get somewhere.

That’s what having a common way of approaching and solving problems in your team can do. People getting to answers faster and more...

There are five myths about behaviour that persist despite being debunked by social sciences like behavioural economics.

In this video, I share what they are and why the science of influence has its own influence problem!

You know what I think exhausts us at work?

Murk.

Think of your average work day, for example.

It’s likely filled with writing and responding to emails, attending meetings, speaking with colleagues, customers and/or suppliers.

Now think of all the micro decisions you have to make in the course of that activity.

How should I say something so it best lands?

How do I get my point across that means others are likely to agree?

Who should do what, and how do I tell them?

This is the...

The problem with advice? Telling us what we should do.

I was watching some TED talks recently. They were well presented, the ideas made sense, each had ‘takeaways’ to make it practical.

But hearing what we should do to improve our lives is, frankly, exhausting.

It adds to our mental load and our ‘to-do’ list.

I'm part of the problem, of course. I share advice in my talks, consulting and writing.

So at times I, too, may inadvertently exhaust people.

So,...