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If it seems effortless, it can seem worthless.

When something comes too easily, we don’t seem to value it.

I once heard a comedian suggest adding an ‘average Joe’ to every race at the Olympics just so we can appreciate just how exceptional these athletes are. 

For you, effortless might be an idea you have that you immediately second guess because it seems too obvious, or a service you provide that customers undervalue.

Showing your work, the hours you’ve...