If it seems effortless, it can seem worthless.
When something comes too easily, we don’t seem to value it.
I once heard a comedian suggest adding an ‘average Joe’ to every race at the Olympics just so we can appreciate just how exceptional these athletes are.
For you, effortless might be an idea you have that you immediately second guess because it seems too obvious, or a service you provide that customers undervalue.
Showing your work, the hours you’ve put in to develop your expertise, the complexity thinking that went into your thinking, can bolster value – the value you place on yourself and the value others place on you.
P.S. I've distilled over 24,960 hours down to this.
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