Numbers that make us behave differently
A weird thing happens when the hour mark gets close. We try harder.
And when prices change by as little as 1 cent? That impacts us, too.
In this video, I share secret thresholds that change behaviour, including how we exercise and what we spend.
You'll find more on pricing psychology in my Just Do This program for small business.
100 days is the wrong target
A contestant on this year's series of Alone Australia, a show where the person who survives the longest alone in the wilderness wins, made a significant psychological error.
He said he was aiming for 100 days.
He should have aimed for 101.
In this clip I explain the thresholds that change behaviour, whether we're running a marathon, lifting weights or pricing products.
See whether you can work out why I think the Alone contestant should have aimed for 101 days.
