100 days is the wrong target

A contestant on this year's series of Alone Australia, a show where the person who survives the longest alone in the wilderness wins, made a significant psychological error.

He said he was aiming for 100 days.

👉 He should have aimed for 101.

In this clip I explain the thresholds that change behaviour, whether we're running a marathon, lifting weights or pricing products.

🤔 See whether you can work out why I think the Alone contestant should have aimed for 101 days.