VVV = info overload
Three issues people are grappling with as we try to make decisions:
- Velocity - the speed at which information comes at us.
- Volume - the amount we are confronted by.
- Veracity - the truthfulness and accuracy of what is shared.
These three factors increase reliance on cognitive biases (ingrained mental short-cuts) and heuristics (rules of thumb), which means a couple of things for you and your business.
First, designing for ease and immediacy is crucial. Not just for your customers -...
What gets measured is the problem
Einstein told us that if you can’t explain it simply, you don’t understand it well enough.
I believe that.
Are you seeing the disconnect, though?
It’s not simplicity, or more specifically clarity, that we measure our work against.
No. It’s a volume game, modern business.
Get it out the door and get on with the next assignment.
It takes time to curate, pare back, refine, and s-l-o-w thinking is no match for our itch to scratch off the “to-do” list.
As...
