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As the world gets noisier, how can you turn down the volume for your customer? 

As the deluge of content continues, how can you give them less to worry about, not more? 

In a world of generic AI content, how can you distinguish your voice? 

Your brand voice - what makes you different - has never been more important. 

In a world of mass produced, flavourless tomatoes, be a juicy, rich and memorable tomato instead. 

Your customers will thank you.

P.S. If you found this interesting, don...

Three issues people are grappling with as we try to make decisions:

• Velocity - the speed at which information comes at us.
• Volume - the amount we are confronted by.
• Veracity - the truthfulness and accuracy of what is shared.

These three factors increase reliance on cognitive biases (ingrained mental short-cuts) and heuristics (rules of thumb), which means a couple of things for you and your business.

First, designing for ease and immediacy is crucial. Not just for your customers - it...

Einstein told us that if you can’t explain it simply, you don’t understand it well enough.

I believe that.

Are you seeing the disconnect, though?

It’s not simplicity, or more specifically clarity, that we measure our work against.

No. It’s a volume game, modern business.

Get it out the door and get on with the next assignment.

It takes time to curate, pare back, refine, and s-l-o-w thinking is no match for our itch to scratch off the “to-do” list.

As you’ve guessed, AI is exacerbating ...