What gets measured is the problem

Einstein told us that if you can’t explain it simply, you don’t understand it well enough.

I believe that.

Are you seeing the disconnect, though?

It’s not simplicity, or more specifically clarity, that we measure our work against.

No. It’s a volume game, modern business.

Get it out the door and get on with the next assignment.

It takes time to curate, pare back, refine, and s-l-o-w thinking is no match for our itch to scratch off the “to-do” list.

As you’ve guessed, AI is exacerbating this.

A magic tool that makes life easy.

Easy, mind, not enriched.

By skipping the hard work of crafting our messages, we’re bypassing the struggle.

And it’s the struggle that makes us better.