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We’re now a couple of weeks into the new year.

If you are struggling with making promises stick, here are three questions to ask yourself:

1. Is it worth bothering? 
2. Am I actually clear on what I need to do?
3. What am I worried about if I do this?

Is it worth bothering?

If you haven’t done whatever “it” is yet, the reward for bothering may not outweigh the effort involved.

That means you have two avenues to follow. Make the payoff more attractive and/or make it easier to do.

Am I actua...

Are you making a simple formatting mistake that stops people clicking?

How you format a web link in your emails needs to change according to the relationship you have with the recipient.

If they know you, it’s fine to hyperlink.

If they don’t know you, don’t hyperlink.

For example, because you know me, I can hyperlink like this.

But when I am sending information to a new client, I instead provide the web URL address like this: www.briwillia

How you format a web link in your emails needs...