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To be memorable, be imperfect

 

Painted walls can be cleaned pretty easily. A few squirts of “Spray and Wipe” and unsightly marks can be erased.

Walls with exposed brick are a different matter. Blemishes seep into the brickwork’s pores and crevices, making them impossible to expunge.

When it comes to communications, a painted wall approach is often the default.

Our presentations, websites and emails look uniform. Our writing is professional.

But as safe as this approach feels, it’s also...

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