To be memorable, be imperfect

Painted walls can be cleaned pretty easily. A few squirts of “Spray and Wipe” and unsightly marks can be erased.

Walls with exposed brick are a different matter. Blemishes seep into the brickwork’s pores and crevices, making them impossible to expunge.

👉 When it comes to communications, a painted wall approach is often the default.

Our presentations, websites and emails look uniform. Our writing is professional.

👉👉 But as safe as this approach feels, it’s also bland and forgettable. Nothing sticks. 

Perversely, what feels safe is actually a massive risk. In this relentless world of AI and distributed content, painted walls don’t stand out.

Exposed bricks, on the other hand, celebrate uniqueness and imperfection. Like the varied textures and colours of brickwork, our communications can showcase our individual experiences, perspectives, and even our flaws.

By varying the rhythm and style of our work, we give our audience something to grasp, something to distinguish us by. 

These 'imperfections' in our communication – personal anecdotes, unconventional ideas, or distinctive writing styles – are what make us memorable. 

👉👉👉 And in a world of information overload, being memorable is key.

P.S. Learn how to influence your audience with Bri's presentation skills coaching.