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Einstein told us that if you can’t explain it simply, you don’t understand it well enough.

I believe that.

Are you seeing the disconnect, though?

It’s not simplicity, or more specifically clarity, that we measure our work against.

No. It’s a volume game, modern business.

Get it out the door and get on with the next assignment.

It takes time to curate, pare back, refine, and s-l-o-w thinking is no match for our itch to scratch off the “to-do” list.

As...