Randomness is the problem
It’s not complexity that kills us, it's randomness.
That’s according to neuroscientist Carmen Simon, who masterfully shares how to engage an audience in her latest book, Made You Look.
People will put up with complex ideas in a document or presentation – indeed, they may thirst for them – but if they are communicated haphazardly, they’ll tune out.
How you structure your ideas is just as important as the ideas themselves.
Magnitude Representation of numbers
Magnitude Representation is a grand name for one of my favourite bits of numbers psychology.
When it is represented with more characters, we process a number as larger.
I don't only mean only 3,000,000 vs. 3,000. These are different values.
I mean when the same value is represented differently, like 3,000.00 vs. 3k
You can see the difference in this bank's ad campaign.
On the left, how they displayed the cashback offer in year one.
On the right, the same promo in year two, but see how...
