Randomness is the problem

 It’s not complexity that kills us, it's randomness.

That’s according to neuroscientist Carmen Simon, who masterfully shares how to engage an audience in her latest book, Made You Look.

People will put up with complex ideas in a document or presentation  – indeed, they may thirst for them – but if they are communicated haphazardly, they’ll tune out.

How you structure your ideas is just as important as the ideas themselves.