The unchangeable core of marketing
A software firm increased email open rates by 20% and sales leads by 31% and a financial services training company increased engagement by 10%.
How?
If you were one of 400 senior marketers at Intuit Mailchimp’s From Here:To There conference, you already know the answer.
In one case it had to do with adding CEO to the sender’s address and in another, a first name to the subject line.
If you are curious about what else I covered, marketing news site B&T have just...
Attention
Time is a limited resource.
Attention is a diminishing one.
As the world gets noisier, you will be defined by your ability to cut through.
If you can't get someone's attention, customers can't find you and colleagues ignore you.
That’s why I've spent the last two months deep diving on the science of attention: how to attract it, hold it, and use it to generate outcomes.
I'm not mucking around – I've read over 2,000 pages of academic studies and waded through...
