Baking powder
I forgot to add a teaspoon of baking powder to a cake once.
What a mistake.
The cake failed to rise and had to be thrown out.
It’s remarkable that missing one tiny ingredient can make a huge difference to the outcome.
For over 15 years I was working in corporate roles without the ingredient I didn’t realise I needed.
Behavioural science.
All those years, me and those around me were wasting time on initiatives that fell flat.
Because we didn’t properly understand...
Starting with what you have
In 1996, librarian turned restaurateur Stephanie Alexander published a new type of recipe book.
Rather than simply a collection of recipes, The Cook’s Companion let you build a dish around an ingredient. It started with the constraint.
Have a turnip? Here’s what you can make with it.
Wilting broccoli? Here’s what to do.
Unremarkable now that we have internet search, but at its time a revelation because it was designed around the user.
When it comes to your work,...
