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Think you know how to influence?

You’re right.

You do.

You know your way to influence.

And it obviously works…to an extent.

You wouldn’t have gotten to where you are without some level of influencing skills.

But I’m guessing that being where you are comes with lots of frustrating follow ups, blown timeframes and compromises. 

So, do you know the best way to influence?

Because they’re not necessarily the same.

Your way relies on subjective experience...

“Introverts don’t feel they know enough about a subject until they know almost everything.”

This hit me between the eyes. 

Marti Olsen Laney, author of The Introvert Advantage, goes on to explain that introverts:

• Can imagine the vastness of any subject;
• Have experienced brain-lock, so over prepare to avoid going blank, and
• Don’t talk about what they are thinking, so don’t receive feedback and perspective on how much they already know. 

If you...

You cannot NOT influence. 

I talk a lot about influencing skills and how to get customers and colleagues to take action, but here’s the funny thing.

You cannot NOT influence. You're already doing it.

In every interaction – every email, text, phone call, meeting or presentation, you are stimulating a reaction.

You are influencing your audience in some way.

So the question isn’t whether you are influencing, it’s whether you are influencing the desired...

I’m sure you know all about scarcity – the principle that people are more likely to act when time or stock is limited.

That's the first behavioural technique editing software VEED have used in this screen:

They’ve included a countdown to create a sense of urgency to sign up.

Because…and here’s the important second bit…if I don’t, my video will be deleted!

And that’s the second psychological principle they’ve used here: Loss...