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Digital marketer Neil Patel shared stats on which length of email got the highest clicks. 

In his words, the “perfect length for email conversions”.

• The best length? 100-249 (>3.5% clicks)
• The worst? 500+ (<1%)

We can surmise that not saying much and forcing people to click through means more of them will.

Explaining yourself more fully reduces their interest in clicking.

Or does it?

Without knowing WHAT these emails communicated and WHAT the call-to-action...