The ideal email length

Digital marketer Neil Patel shared stats on which length of email got the highest clicks. 

In his words, the “perfect length for email conversions”.

• The best length? 100-249 (>3.5% clicks)
• The worst? 500+ (<1%)

We can surmise that not saying much and forcing people to click through means more of them will.

Explaining yourself more fully reduces their interest in clicking.

Or does it?

Without knowing WHAT these emails communicated and WHAT the call-to-action was, these stats don’t really help at all.

I recommend worrying less about length and more about substance.

What’s the rhythm of your writing? What relationship are you trying to establish with your reader? What’s the benefit to them for reading and will you make it as easy as possible for them to ingest your message?

I’ll take 500 well crafted words over 200 empty ones any day.

P.S. 143 words. Nailed it!

P.P.S. Want an easy way to write better emails?