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Most of the letters and emails I receive are ‘safe’.

I was discussing this with a client the other day. 

Her communications specialist had drafted an email that was long winded, bureaucratic and entirely unengaging.

Lots of words, lots of waffle.

But being ‘safe’ is a risk.

Because you risk being ignored.

That’s fine if you want your message to be overlooked.

But if you want to engage? 

Be bold.

Learn how to write behaviourally effective emails and letters in my Just Do This progr...

Horrified.

That’s how I felt after watching an Apple TV ad spruiking its AI (Apple Intelligence) for emails.

It’s a business lunch with a writer meeting to discuss a pitch she’d emailed actor Bella Ramsey.

Bella, who obviously hasn’t read the email, quickly reaches for her phone and reads the AI generated summary of it, helping her feign knowledge of the project.

She lies, effectively.

The writer gets excited and says “Great, I’ll tell them you’re interested”.

Cue music track called “Ge...

The decisions you make at the end of your day are likely to differ from those you make earlier on.

Even if you are a highly trained doctor.

That’s what researchers discovered when they tracked 204 doctors over 17 months and 21,867 visits.

As the day wore on, the doctors prescribed more unnecessary antibiotics. 5% more, in fact.

👉 Decision fatigue has a bearing on the types of decisions we make.

While researchers have different theories on why and to what extent, as a general rule people ...