Waffle

Most of the letters and emails I receive are ‘safe’.

I was discussing this with a client the other day. 

Her communications specialist had drafted an email that was long winded, bureaucratic and entirely unengaging.

Lots of words, lots of waffle.

But being ‘safe’ is a risk.

Because you risk being ignored.

That’s fine if you want your message to be overlooked.

But if you want to engage? 

Be bold.

Learn how to write behaviourally effective emails and letters in my Just Do This program or my Little Book of Letters and Emails.