Blog

It always surprises me that our eyes are half way down our face. I tend to draw them a little higher, and it turns out I’m not alone. 

It’s called “eye placement bias”, our tendency to place the eyes higher than the halfway point. While more pronounced in younger children, the effect seems to stay with us as adults.

This despite us seeing faces all around us, everyday.

There are various theories as to why, one being the value we place on eyes 👀

We spend over 50% of our time looking at ...