The eyes are half way down, so why don't we think that?

It always surprises me that our eyes are half way down our face. I tend to draw them a little higher, and it turns out I’m not alone. 

It’s called “eye placement bias”, our tendency to place the eyes higher than the halfway point. While more pronounced in younger children, the effect seems to stay with us as adults.

This despite us seeing faces all around us, everyday.

There are various theories as to why, one being the value we place on eyes 👀

We spend over 50% of our time looking at the eye area, so when it comes to drawing a face we tend to overstate their prominence.

👉 It’s another example of how knowing about something is one thing, applying it is different.

I’ve seen it in my clients, early on. They might know intellectually what the behavioural science tells them, yet they resist using it because it doesn’t “feel” right. 

We have a deeply ingrained, though distorted perception of how behaviour works.

👉👉 That’s why my training goes beyond surface knowledge. You need to feel a new kind of right 👀

Here's the fastest and best way to do that.

Ref: Smith K, Kempe V, Wood L. Eye Placement Bias Is Remarkably Robust. Iperception. 2021 May 25;12(3):20416695211017564. doi: 10.1177/20416695211017564. PMID: 34104381; PMCID: PMC8161889.