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When trying to get people to respond to you, does it sometimes feel like this?

Things get lost in translation.

The email you write doesn’t get opened.

Your website doesn’t compel them to click.

Your pitch doesn’t convert.

Something strange happens between your message and their response.

The behavioural black box.

 Imagine being given the keys to the box?

 Imagine seeing what’s inside.

 Imagine designing work that translates to the desired...

This is a chunky read, but you should find it interesting if:

• you are sick of people telling you to just "decide" - like that's all there is
• you've been as perplexed as I have about why deciding something doesn't guarantee we'll do it

OK. Here we go.

This all started with tweet from For The Interested. It linked to a 2016 article by Josh Spector which talked about the role of intention in productivity. To master our schedules and inboxes, Josh suggests, we need to “decide what...