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Did you know you shouldn’t use “you” on your website’s help page, but you should on your home page?

Or that you should only use “we” with some types of customers and “you and us” with others?

Getting personal pronouns like “you, me and we” right is important. 

So important that using them in the right way can increase your revenue by up to 7%, and getting them wrong can lose you customers.

In this video, I share which...

Have you ever experienced that bittersweet feeling when you are watching a TV series or reading a book you love?

You don’t want it to end but you also can’t wait to see how it does.

Our customers experience this too.

It’s called the One-Away Mere Completion effect.  In short, people feel most engaged in something just before they complete it.

This is exciting, because it tells us two things:

1 Pay attention to what completion means. For example, would buying this...