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Rounded buttons generate between 17-55% more clicks than angular buttons.

Across 8 experiments, researchers found buttons with curved or rounded edges generated significantly higher clicks than sharp edges.

Why? Rounded shapes are associated with friendliness and harmony, where sharp edges signify threats and strength.

To reduce your customer's fear of proceeding, round your buttons.

And for more ways to improve the results you get in your business, Just Do This.

Ref:...

A software firm increased email open rates by 20% and sales leads by 31% and a financial services training company increased engagement by 10%. 

How?

If you were one of 400 senior marketers at Intuit Mailchimp’s From Here:To There conference, you already know the answer.

In one case it had to do with adding CEO to the sender’s address and in another, a first name to the subject line.

If you are curious about what else I covered, marketing news site B&T have just...

You cannot NOT influence. 

I talk a lot about influencing skills and how to get customers and colleagues to take action, but here’s the funny thing.

You cannot NOT influence. You're already doing it.

In every interaction – every email, text, phone call, meeting or presentation, you are stimulating a reaction.

You are influencing your audience in some way.

So the question isn’t whether you are influencing, it’s whether you are influencing the desired...

When trying to get people to respond to you, does it sometimes feel like this?

Things get lost in translation.

The email you write doesn’t get opened.

Your website doesn’t compel them to click.

Your pitch doesn’t convert.

Something strange happens between your message and their response.

The behavioural black box.

 Imagine being given the keys to the box?

 Imagine seeing what’s inside.

 Imagine designing work that translates to the desired...

What does a jigsaw puzzle have to do with selling?

Researchers successfully used visual representations of a jigsaw to sell more wine and more banking products.

We can encourage customers to buy more products across our range by changing the way we visually represent them.

In this video I explain: 

• How to visually represent your product suite
• What completion bias is and why it's so powerful
• How an online retailer and bank used these techniques to drive sales 

Customer not interested in proceeding?

When persuading customers, your work is less about moving them TOWARDS something, and more about getting them to MOVE AWAY from something else.

To get someone to buy, for example, we need to move them away from not having the product at all or using a competitor’s. 

That means not only talking up the benefits of our product - but planting the seed that they’ll be worse off if they don’t proceed. That they’ll be going...

Should you require people to provide an email so they can download a brochure from your website?

In this video behavioural expert Bri Williams shares the pros and cons for requiring an email from your customer, and how to do it well.

More about Just Do This: www.briwilliams.com/about-just-do-this

I hate selling.

Now, that's a problem if you are someone like me who runs their own business, or you're in a role that requires you to bring in the dollars.

Or maybe you are trying to 'sell' your credentials in a job interview or sell the benefits of a new project?

Bottomline, how to sell if you don't like selling?

In this video I explain how to think differently about selling, and the ONLY three reasons people don't buy.

This is a sample of content from my Just Do This...

Want an inexpensive way to bolster customer satisfaction and sell more? Use concrete language.

That was the finding from “How Concrete Language Shapes Customer Satisfaction” (2020) by Grant Packard and Jonah Berger.

In the study, Packard and Berger tested whether referring to items using abstract (e.g. “pants”) vs. concrete (e.g. “blue jeans”) descriptors impacted satisfaction, willingness to buy and purchase behaviour.

Abstract language is the realm of the...

I currently have 11,212 unread emails in my inbox. They are unread because I have looked at the subject line or sender and decided not to bother opening them.

Some people aim for "inbox zero" - and if that's you I understand my confession may have rocked your world - but I'm totally okay with how I keep on top of what's important.

Or more particularly, what I think is important, because whomever crafted their message to me certainly thought it should be important.

Which brings us to the...