Behavioural Economics for Business (book)
The science of getting people to take action
About Behavioural Economics for Business
Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar.
While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real-world business issues.
Behavioural Economics for Business is the answer.
Available in print and PDF formats.
Business is about changing behaviour
No matter what business you are in, your job is to change behaviour; the behaviour of customers, suppliers, staff, investors and stakeholders.
Unfortunately we've been trying to do this in the wrong way.
In Behavioural Economics for Business you will learn:
- The three mistakes we've been making when trying to influence behaviour
- The role of Behavioural Economics
- A new model for behaviour change
- How to overcome the three main barriers to change; Apathy, Paralysis and Anxiety
- How to Behavioural Economics applies to:
- B2B and B2C
- Customer Insights
- Pricing
- Acquisition
- Retention
- Website Design
- People management
- Strategy
- Innovation
SJM
Amazon Verified Purchase
"If you're looking for a simple, easy to follow book on behavioural economics for business specifically, then this is the one for you. I enjoyed reading the book and Bri Williams certainly follows her own teaching when it comes to presenting information on print. I've been able to apply what I learnt from the books in business and the results have been great. I've purchased this book three times now (once for me and twice for my associates)
This is the go-to book if you want to increase your sales and engage with your customer base."
