Speaking and training

You’ve heard about a two-speed economy, but what about a two-speed customer? Marketers and business owners spend a whole lot of time and money trying to get customers to buy, click or call. But it feels like a game of whack-a-mole. No sooner has the latest social media platform launched than last week’s influencer has #hashtagged their way into obscurity.

Turns out that focussing on the fast-paced whims of customers is a fast way to burn money. Instead, by understanding how humans are wired to make decisions from an evolutionary perspective you can build products and campaigns that will outwit and outlast the latest fads. 

In Lazy, Scared and Confused, Bri will share the three reasons customers won’t do what you want them to do. Using the smarts of behavioural science, you’ll learn:

• Common mistakes we make when trying to influence action 
• Why there’s a gap in the customer insight’s landscape and how to fill it
• What behavioural economics is and why it’s important
• How to anticipate and address three barriers to your customers doing what you want them to do

If you don't get the attention of your customers, you don't exist. If you don't engage them, they'll never proceed.

We're living in a fast-paced, digitally fragmented age of communications, so it's never been more difficult and more important to get, hold and convert your audience's attention.

That's what Pique is about.

By the end of the session you will:

• Know how to turn people on, so to speak (ahem);
• Understand the emerging science of attention;
• Be able to optimise the 3 stages of engagement;
• Feel invigorated about the potential for engaging your market.

Accountants, lawyers, designers, architects, doctors...No profession is safe from outsourcing, AI and algorithms. Unless, of course, they become expert in the murky world of human decision-making and influence. As anyone who has ever managed an employee or dealt with a difficult client knows, there’s nothing easy about soft skills. 

Thankfully, Bri has a plan for you to anticipate and overcome client, staff and stakeholder resistance using behavioural science, whatever situation you find yourself in. Future proof your profession with the hard edge of soft skills.

Do you run into difficult people more than you'd like?

People who don't listen, fly off the handle, ignore or undermine you or fail to deliver on what they promise?

Let Bri relieve you of that burden.

In this session Bri will share techniques from behavioural science to help you influence dickheads more effectively.

Now, the pejorative "dickhead" is being used deliberately for two reasons:

1. It's what we think but probably don't say. and
2. Labelling people as such is part of the problem.

Here's what your audience will learn:

• What makes them difficult
• What dickhead behaviour looks like
• How to use personality profiling to anticipate the problems you're likely to encounter
• How to use science to overcome resistance

By the end of the session they will:

• Have a new way of looking at difficult people
• Be able to identify the source of disconnection
• Know what to do influence difficult people to do what you want them to

Is your team getting increasingly frustrated with each other?

Are you finding your fuse is shorter than usual? You're "self-medicating" with wine or chocolate?

Perhaps your customers aren't answering your calls like they used to?

Behaviour under stress is something we both witness and experience.

So it's time for a circuit-breaker.

In this session behavioural expert Bri Williams will take you through:

• What behaviour under stress looks like
• Ramifications if it's left unchecked
• How to course correct

By the end of the session you will:

• Have a way to bring your team back together
• Be clear on how to improve emails and meetings
• Have renewed confidence and enthusiasm to meet the challenges of your business

Lots has been written about the pros and cons of distributed and remote teams, so in this session we dial straight into a big issue leaders face.

How to get your people on the same page?

It was difficult enough when everyone was physically together, but how do you ensure this gaggle of individuals think and act cohesively?

You need something they can use on the fly, when they're in the heat of a decision, a meeting, or customer interaction.

Something that maximises the precious time you spend together and crystallises asynchronous exchanges, too.

Something that gives them guardrails AND autonomy so they don't need to chase you for answers.

Here's the "something" we'll be covering:

• How to get on the same page
• A framework for shared understanding
• 4 questions to clarify exactly what needs to be done

By the end of the session you will:

• Be able to ask four questions to cut to the heart of any business challenge
• Be able to focus your team's attention and thinking
• Know how to galvanise your team, wherever they are