In “The Sponge”, episode 119 of Seinfeld, Elaine discovers her birth control device has ceased production. Her stockpile is running low, which means every use of a sponge takes on greater value.
Her date therefore has to convince her that he’s “sponge worthy”, putting his best, ahem, foot forward.
Scarcity is a powerful way to reframe priorities.
Just imagine, for example, if we placed such value on our time?
Before you take on more work, imagine if you asked “but is it sponge worthy?”
🌟 If you found this interesting, let me know! Buy me a virtual coffee ☕ or forward this email ↗️ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
🧠 Learn the science of Influencing Action
📈 Be shown exactly what to do to get better results for your small business
Hey, are we connected yet?
