A healthy Snickers bar.
That was the promise of the date, peanut butter and chocolate recipe, which I duly fell for.
But healthy in its own right, or healthy only when compared with something else?
Sure, it may be healthier to eat instead of a Snickers bar, but it may not really be the healthiest snack.
This is the power of relativity.
π° A price only seems good if it is compared with something more expensive.
π A reward only seems generous when the alternative is less so.
β A timeline only seems reasonable if it could have taken longer.
People judge in relative, not absolute terms.
π And that means itβs up to you to suggest what that comparison might be.
π If you found this interesting, let me know! Buy me a virtual coffee β or forward this email βοΈ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
π§ Learn the science of Influencing Action
π Be shown exactly what to do to get better results for your small business
Hey, are we connected yet?
