Monarch butterflies migrate thousands of kilometers each year from Canada to Mexico.
As they fly over Lake Superior, which straddles the Canada-US border, they turn east to avoid a mountain before resuming their path.
Here’s the funny thing though.
There is no mountain!
They are avoiding an obstacle that doesn’t exist.
At least, not one that exists any longer.
👉 While curious in a butterfly, we see this same behaviour in humans all the time.
We follow paths that may have made sense at a point in time, but we’ve never thought to question whether they still do.
We were taught, for example, that people act better when they know better. We assume that more information, more reasoning, is what will change minds.
We think listening to customers is the best way to get answers, assuming people will do what they say they will.
We do things “as we’ve always done them”, assuming change is riskier than not.
❓What monarch butterfly behaviour have you seen?
❓What entrenched patterns exist in your life that could and should be revisited?
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