“You write like a fire hose. You need to be a nail gun”.
What a brilliantly evocative piece of advice given to, and shared by, Very Good Copy author Eddie Shleyner.
A lot of the presentations, collateral, emails and websites I review are fire hoses. In an effort to ‘get something out’, people assume:
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More is better
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Broad is better
Imagine being a nail gun, instead?
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