The best way to follow up

“As per my previous message.”

“Just wanted to follow up.”

“Checking in to see how things are going.”

You’ve probably received, and ignored, variants of these follow up messages. Goodness knows, you’ve probably sent them!

It’s so frustrating when a customer or colleague “ghosts” you. Despite promises to the contrary, they ignore your calls or emails and leave you in the dark.

So, how best to re-engage them?

Members of my Just Do This program are finding that out right now with the latest lesson going live. 

But if you’re not already a member, some thoughts to get you started:

• People go quiet because they shift from ‘hot state’ to ‘cold state’, and that’s got a lot to do with perceived effort.

• To manage 'Slumpland', we can do things in the initial meeting (leaving breadcrumbs) as well as use specific wording to re-open the lines of communication when we’re following up.

• A key strategy is to externalise the reason for contacting them, steering fault for the lack of communication away from being theirs.

• There are 3 things you definitely shouldn’t do, and one of them is using the phrase “following up”!

What’s the best follow-up you’ve ever received? Do you have success using a specific turn of phrase?

Become a Just Do This member and for less than $8/week you can get free consulting access with me each month PLUS a growing library of over 80 'how-to' explainer videos, scripts and templates.

P.S. Already a Just Do This member? Your fresh new April content on how to follow up is ready for you, right here, right now.

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