The one reason people donโt proceed? Status Quo Bias.
People are great at identifying the risks of proceeding, but not as good at identifying the risks of NOT proceeding.
That means we have to get better at dislodging their status quo, and we can do that with comparisons.
In this clip - a sample from my Just Do This small business program - Iโll talk you through three scenarios by analysing real examples, including:
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Switching how they solve the problem (i.e. from a competitor)
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Changing the way they solve it (i.e. a fresh alternative)
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Doing something about a problem they didnโt know they had
Become a Just Do This member and for less than $8/week you can get free consulting access with me each month PLUS a growing library of over 80 'how-to' explainer videos, scripts and templates.
If you're already a Just Do This member, the full clip is available for you here.
๐ If you found this interesting, let me know! Buy me a virtual coffee โ or forward this email โ๏ธ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
๐ง Learn the science of Influencing Action
๐ Be shown exactly what to do to get better results for your small business
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