If part of your business, like me, is writing about “how to” do something, I have bad news. It’s over.
People are already using AI to get information on how to do something, whether that’s how to plan a wedding, create a marketing plan or write a job ad.
The inn is full.
The world already has more than enough “how to” information published that AI can easily draw on.
It doesn’t need yours.
But.
You know what isn’t over?
👉 How NOT to do something.
P.S. There's a longer shelf-life for video and audio "how-to", and even books, but more on that tomorrow.
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