You can have any flavour of gelato as long as itβs grey.
Brazilian artist JoΓ£o Loureiro recently collaborated on his βGreyscale Edibleβ installation with Piccolina Gelateria in Melbourne.
None of the six flavours of gelato are labelled so you order by shade alone. Designed to challenge your senses, JoΓ£o is stripping the choice array of information, removing both explicit labels and implicit colour cues.
While interesting as an experiential art piece, this is not how most people want to make decisions.
π Itβs difference that draws customer attention, not similarity.
And yet many of us use greyscale, even in full colour.
What do I mean?
When everything looks equally wonderfully, or equally bright and colourful, nothing stands out. Times Square New York is an example.
But so are many pieces of marketing collateral and presentations. Whether your slides are text heavy or image laden, when they look too similar to the rest of the pack, nothing stands out.
No doubt, itβs a particular form of discipline to deliberately make some of what you share less appealing.
ππ But it's contrast that makes something memorable.
π If you found this interesting, let me know! Buy me a virtual coffee β or forward this email βοΈ to someone who also might like it. Your occasional support means I can keep sharing ideas about behavioural science for free.
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