Instead of focussing on buyer behaviour, focus on buying behaviour, instead.
While buyer behaviour prompts you to consider the type of person you are aiming to influence, buying behaviour does two other important things.
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Instead of the type of person, it focusses you on the actions required to buy from you. It gets to all the decisions someone needs to take in order to buy what youβre selling, and this will help you remove friction from that process.
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It reminds you you are BUYING behaviour. In other words, you are expending resources - time, money, effort - trying to get someone to buy.
Letβs make sure you get a return on that investment!
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