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Most of the techniques I talk about deal with subconscious influences on behaviour; how the time of day impacts who gets out of jail or how music in a shop can change what people buy, for example.

But today I want to help you have conversations with people. In short, how to lead an individual or group through the need to change so they get on board and stop resisting you.

Bri’s Zorro Technique

Created in 1919 by American writer Johnston McCulley, Zorro is a fictional character who...