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There’s a zebra crossing that runs between my two local supermarkets.

To use it, people have to go out of their way about 10 metres.

Instead, a majority run the gauntlet, crossing the busy and chaotic road at a more convenient point.

People on walking frames. People with shopping bags. People with pets and children. Me.

We’re willing to sacrifice safety for convenience. 

What’s the trade you are asking people to make?

  When it comes to your processes...