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Are you busier than a marketer in 1982? Objectively, yes. Subjectively, I’m not so sure.

Take the Australian TV landscape back then. There were only three commercial TV stations (channels 7, 9 and 10) and one public service (channel 2).

So the marketer’s job must have been easy, right?

They only had three networks to choose from when it came to ad placement, and a captive audience who wasn’t flicking between multiple screens.

But it’s a mistake to judge...